Who makes up your family?
My husbabe Geoff and our sweet 2 year old Holly
Describe yourself in three words?
Creative, family-orientated, driven
Tell us about you brand?
Indigo and Ivory Designs evolved when I left my career in Durban to relocate to the Midlands. My little one has suffered from epilepsy from the age of 5months and we realised we needed more family support. Design has always been my passion and my ten year fashion industry experience involving-buying, designing and travelling the world, fuelled this. I designed all of my friends and families wedding stationery and went onto to do logos and branding too. I loved this labour of love evening work and would happily do it for FREE. So I created a logo and an Instagram account and got to work.
Tell us about the inspiration behind your brand?
Holly is my inspiration-this brand would not exist without the realisation that Holly needed more of me. I loved my buying career and we were very settled in our fast paced life. She has shown me that discomfort and change are merely an opportunity to start afresh.
The biggest lesson you have learnt being a “momtrepreneur”?
You have the ability to design your day-I love being creative in the morning and being able to do activities with Holly after playschool then I find I am lazor focused and productive in the evening. Whether you work a 9-5 or are a stay at home mum-mum guilt still manages to creep in, in varying ways/shapes/forms-focus on living a life that’s authentic to you and your family and the rest will fall by the wayside.
Why should one support local?
I was always the one cheering from the side-lines, liking, commenting, sharing local business’, rarely did I actually spend my hard-earned cash on local product. The shift for me was when I started I&ID-and the joy, sense of community and people I have met through buying local has been profound. See for yourself, buy, connect and be part of something bigger.
What inspires you to get up each morning?
My family and the prospect of creating
If you could change one thing in the world for your children what would it be?
The discontent, restlessness and hatred in the world. All I want for our kids is to be kind, inclusive and content.