Who makes up your family?
My little tribe consists of husband Anthony, son Alexander (5). And Liam (2)
Describe yourself in three words?
Tell us about you brand?
Tiny Tribe Kids specialises in trendy monochrome clothing for kids of 3 months, to 6 years. We always aim for #comfyandcool when designing our collections.
Our range is 100% locally produced in Cape Town, South Africa. All fabrics are sourced locally, and only local factories and suppliers are used in our production process. All legging fabrics are handprinted / hand dyed.
Tell us about the inspiration behind your brand?
My son started play school in the mornings at the beginning of 2015. I wasn’t working at the time, and really wanted to start something to stay busy while he was attending school. I have a background in the clothing industry – I have a B.Tech degree in Clothing Management, and I have always been involved in the clothing industry in one way or another.. So starting a clothing line was the natural option for me. I LOVE neutral and monochrome colours for kiddies, and I had a really hard time to get clothing I liked for my son.. Everything had some sort of superhero character or corny saying on it… This sparked the flame to start Tiny Tribe Kids..
The biggest lesson you have learnt being a “momtrepreneur”?
Finding that all elusive balance between work and personal life! Switching off once I close that office door. Tiny Tribe started on my dining room table, then it moved to the spare bedroom, then we built a loft area for me to work in, which quickly got too small. Now we have an amazing office space which we built on top of our garage. And I must say, that has made all the difference. Because I can now literally close the office door and move to another space. It just makes switching off so much easier.
Why should one support local?
Because local is lekker 🙂
But seriously, there are so many reasons supporting local just makes so much sense; Building the economy, creating jobs.
Local small businesses in our industry has so much heart and passion behind them. And as they always say – when shopping small/local, you are supporting a dream.
What inspires you to get up each morning?
I really am the cliche – love your job, and you will never work a day in your life. I absolutely adore what I do, even the tough aspects. I still have to pinch myself some days. To be able to do what I love, and make a good living from it really is the dream!
If you could change one thing in the world for your children what would it be?
Teaching everyone to take better care of our Earth. We only have 1 planet, and many people have so little respect for it.